{"id":30,"date":"2025-10-28T18:14:55","date_gmt":"2025-10-28T17:14:55","guid":{"rendered":"https:\/\/annakato.me\/?page_id=30"},"modified":"2025-11-27T11:51:44","modified_gmt":"2025-11-27T10:51:44","slug":"portfolio","status":"publish","type":"page","link":"https:\/\/annakato.me\/index.php\/portfolio\/","title":{"rendered":"Portfolio"},"content":{"rendered":"

[et_pb_section fb_built=”1″ admin_label=”Hero” _builder_version=”4.25.2″ _module_preset=”default” use_background_color_gradient=”on” background_color_gradient_direction=”148deg” background_color_gradient_stops=”#ffffff 30%|rgba(255,255,255,0.86) 100%” background_color_gradient_overlays_image=”on” background_color_gradient_start=”rgba(0,0,0,0.5)” background_color_gradient_end=”rgba(0,0,0,0.75)” background_image=”https:\/\/images.unsplash.com\/photo-1703218039331-3fbb49389738?ixid=M3w1ODkyNzF8MHwxfHNlYXJjaHw4fHxwcm9mZXNzaW9uYWwlMjB3b3Jrc3BhY2V8ZW58MHwwfHx8MTc2MzkwMDg1MXww&ixlib=rb-4.1.0&fm=webp&fit=crop&crop=entropy&w=1920&h=1080&q=20&dpr=2″ custom_padding=”8vw||||false|false” locked=”off” collapsed=”on” global_colors_info=”{}”][et_pb_row _builder_version=”4.24.2″ _module_preset=”5138c454-be54-4233-bd3b-f8e6a8747976″ locked=”off” global_colors_info=”{}”][et_pb_column type=”4_4″ _builder_version=”4.23.1″ _module_preset=”73121f80-a3ef-4484-8763-c3f18e3c56d2″ global_colors_info=”{}”][et_pb_heading title=”Selected Academic Projects from IE Business School” _builder_version=”4.24.2″ _module_preset=”f0c675ea-2574-4d0e-b725-30f8550a8550″ title_level=”h4″ title_font=”Source Sans Pro|Playfair Display_weight||on|||||” title_text_color=”#003566″ title_font_size=”14px” title_letter_spacing=”1px” title_line_height=”1.4em” custom_margin=”||10px||false|false” title_font_size_tablet=”13px” title_font_size_phone=”13px” title_font_size_last_edited=”on|desktop” locked=”off” global_colors_info=”{%22#003566%22:%91%22title_text_color%22%93}”][\/et_pb_heading][et_pb_heading title=”Anna’s Academic Portfolio” _builder_version=”4.27.4″ _module_preset=”ddeb8c09-9078-4424-bc15-2efb6572e28e” title_font=”Playfair Display|Playfair Display_weight|||||||” title_text_color=”#0e0c19″ title_font_size=”72px” title_line_height=”1.15em” title_font_size_tablet=”40px” title_font_size_phone=”24px” title_font_size_last_edited=”on|phone” locked=”off” global_colors_info=”{}”][\/et_pb_heading][et_pb_text quote_border_color=”#ffc300″ _builder_version=”4.24.2″ _module_preset=”2c55a9c4-feed-423b-9edb-ae0b5b365cac” text_font=”Source Sans Pro|Source Sans Pro_weight|||||||” text_text_color=”#3c3a47″ text_font_size=”16px” text_line_height=”1.75em” link_font=”|Source Sans Pro_weight|||||||” link_text_color=”#003566″ quote_font=”Playfair Display|Playfair Display_weight|||||||” quote_text_color=”#0e0c19″ header_font=”Playfair Display|Playfair Display_weight|||||||” header_text_color=”#0e0c19″ header_font_size=”72px” header_line_height=”1.15em” header_2_font=”Playfair Display|Playfair Display_weight|||||||” header_2_text_color=”#0e0c19″ header_2_font_size=”50px” header_2_line_height=”1.2em” header_3_font=”Playfair Display|Playfair Display_weight|||||||” header_3_text_color=”#0e0c19″ header_3_font_size=”32px” header_3_line_height=”1.3em” header_4_font=”Playfair Display|Playfair Display_weight|||||||” header_4_text_color=”#0e0c19″ header_4_font_size=”24px” header_4_line_height=”1.4em” header_5_font=”Playfair Display|Playfair Display_weight|||||||” header_5_text_color=”#0e0c19″ header_5_font_size=”18px” header_5_line_height=”1.4em” header_6_font=”Playfair Display|Playfair Display_weight|||||||” header_6_text_color=”#0e0c19″ header_6_line_height=”1.5em” custom_margin=”||||false|false” text_font_size_tablet=”15px” text_font_size_phone=”14px” text_font_size_last_edited=”on|phone” header_font_size_tablet=”40px” header_font_size_phone=”24px” header_font_size_last_edited=”on|desktop” header_2_font_size_tablet=”28px” header_2_font_size_phone=”20px” header_2_font_size_last_edited=”on|phone” header_3_font_size_tablet=”22px” header_3_font_size_phone=”17px” header_3_font_size_last_edited=”on|phone” header_4_font_size_tablet=”18px” header_4_font_size_phone=”15px” header_4_font_size_last_edited=”on|tablet” header_5_font_size_tablet=”15px” header_5_font_size_phone=”14px” header_5_font_size_last_edited=”on|desktop” header_6_font_size_tablet=”13px” header_6_font_size_phone=”13px” header_6_font_size_last_edited=”on|desktop” locked=”off” global_colors_info=”{}”]<\/p>\n

Explore a curated selection of projects that showcase my expertise in customer experience and brand management.<\/p>\n

[\/et_pb_text][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=”1″ admin_label=”Project” _builder_version=”4.25.1″ _module_preset=”default” collapsed=”on” global_colors_info=”{}”][et_pb_row _builder_version=”4.25.1″ _module_preset=”default” locked=”off” global_colors_info=”{}”][et_pb_column type=”4_4″ _builder_version=”4.25.1″ _module_preset=”default” global_colors_info=”{}”][et_pb_heading title=”Customer Experience Project” _builder_version=”4.25.1″ _module_preset=”c33f07d9-41e0-421a-8799-5799df695cce” title_level=”h2″ title_font=”Playfair Display|Playfair Display_weight|||||||” title_text_color=”#0e0c19″ title_font_size=”50px” title_line_height=”1.2em” custom_margin=”||10px||false|false” title_font_size_tablet=”28px” title_font_size_phone=”20px” title_font_size_last_edited=”on|phone” locked=”off” global_colors_info=”{}”][\/et_pb_heading][et_pb_heading title=”Improving the Museum Experience” _builder_version=”4.25.1″ _module_preset=”f0c675ea-2574-4d0e-b725-30f8550a8550″ title_level=”h4″ title_font=”Source Sans Pro|Playfair Display_weight||on|||||” title_text_color=”#003566″ title_font_size=”14px” title_letter_spacing=”1px” title_line_height=”1.4em” custom_margin=”||10px||false|false” title_font_size_tablet=”13px” title_font_size_phone=”13px” title_font_size_last_edited=”on|desktop” locked=”off” global_colors_info=”{%22#003566%22:%91%22title_text_color%22%93}”][\/et_pb_heading][et_pb_image src=”https:\/\/images.unsplash.com\/photo-1664135693663-d7ff61d16071?ixid=M3w1ODkyNzF8MHwxfHNlYXJjaHw0fHxtdXNldW0lMjB2aXNpdG9yc3xlbnwwfDB8fHwxNzYzOTE2NTA5fDA&ixlib=rb-4.1.0&fm=webp&fit=crop&crop=entropy&w=1080&h=600&q=20&dpr=2″ title_text=”1080×600″ _builder_version=”4.25.2″ _module_preset=”8249bb47-7bda-4c77-8a37-2a958f7a9826″ custom_margin=”30px||||false|false” border_radii=”on|6px|6px|6px|6px” global_colors_info=”{}”][\/et_pb_image][\/et_pb_column][\/et_pb_row][et_pb_row _builder_version=”4.25.1″ _module_preset=”default” global_colors_info=”{}”][et_pb_column type=”4_4″ _builder_version=”4.25.1″ _module_preset=”default” global_colors_info=”{}”][et_pb_heading title=”Project Overview” module_class=”ai_ignore_all” _builder_version=”4.25.1″ _module_preset=”ba4a6336-701f-47b8-bf5c-09da0ce28016″ title_level=”h3″ title_font=”Playfair Display|Playfair Display_weight|||||||” title_text_color=”#0e0c19″ title_font_size=”32px” title_line_height=”1.3em” custom_margin=”||10px||false|false” title_font_size_tablet=”22px” title_font_size_phone=”17px” title_font_size_last_edited=”on|phone” locked=”off” global_colors_info=”{}”][\/et_pb_heading][et_pb_text quote_border_color=”#ffc300″ _builder_version=”4.25.1″ _module_preset=”2c55a9c4-feed-423b-9edb-ae0b5b365cac” text_font=”Source Sans Pro|Source Sans Pro_weight|||||||” text_text_color=”#3c3a47″ text_font_size=”16px” text_line_height=”1.75em” link_font=”|Source Sans Pro_weight|||||||” link_text_color=”#003566″ quote_font=”Playfair Display|Playfair Display_weight|||||||” quote_text_color=”#0e0c19″ header_font=”Playfair Display|Playfair Display_weight|||||||” header_text_color=”#0e0c19″ header_font_size=”72px” header_line_height=”1.15em” header_2_font=”Playfair Display|Playfair Display_weight|||||||” header_2_text_color=”#0e0c19″ header_2_font_size=”50px” header_2_line_height=”1.2em” header_3_font=”Playfair Display|Playfair Display_weight|||||||” header_3_text_color=”#0e0c19″ header_3_font_size=”32px” header_3_line_height=”1.3em” header_4_font=”Playfair Display|Playfair Display_weight|||||||” header_4_text_color=”#0e0c19″ header_4_font_size=”24px” header_4_line_height=”1.4em” header_5_font=”Playfair Display|Playfair Display_weight|||||||” header_5_text_color=”#0e0c19″ header_5_font_size=”18px” header_5_line_height=”1.4em” header_6_font=”Playfair Display|Playfair Display_weight|||||||” header_6_text_color=”#0e0c19″ header_6_line_height=”1.5em” custom_margin=”||||false|false” text_font_size_tablet=”15px” text_font_size_phone=”14px” text_font_size_last_edited=”on|phone” header_font_size_tablet=”40px” header_font_size_phone=”24px” header_font_size_last_edited=”on|desktop” header_2_font_size_tablet=”28px” header_2_font_size_phone=”20px” header_2_font_size_last_edited=”on|phone” header_3_font_size_tablet=”22px” header_3_font_size_phone=”17px” header_3_font_size_last_edited=”on|phone” header_4_font_size_tablet=”18px” header_4_font_size_phone=”15px” header_4_font_size_last_edited=”on|tablet” header_5_font_size_tablet=”15px” header_5_font_size_phone=”14px” header_5_font_size_last_edited=”on|desktop” header_6_font_size_tablet=”13px” header_6_font_size_phone=”13px” header_6_font_size_last_edited=”on|desktop” locked=”off” global_colors_info=”{}”]This project focused on transforming the museum visit into an engaging and memorable experience by identifying key touchpoints and implementing innovative solutions to boost visitor interaction and satisfaction.[\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row _builder_version=”4.27.4″ _module_preset=”default” global_colors_info=”{}”][et_pb_column type=”4_4″ _builder_version=”4.27.4″ _module_preset=”default” global_colors_info=”{}”][et_pb_button button_url=”https:\/\/annakato.me\/wp-content\/uploads\/2025\/11\/Group2-Customer-Experience-Prado-Museum.pdf” button_text=”View This Project” _builder_version=”4.27.4″ _module_preset=”default” custom_button=”on” button_text_size=”18px” button_text_color=”#FFFFFF” button_bg_color=”#003566″ button_border_radius=”100px” button_font=”Source Sans Pro||||||||” hover_enabled=”0″ global_colors_info=”{}” url_new_window=”on” sticky_enabled=”0″][\/et_pb_button][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=”1″ admin_label=”Project” _builder_version=”4.25.1″ _module_preset=”default” collapsed=”on” global_colors_info=”{}”][et_pb_row _builder_version=”4.25.1″ _module_preset=”default” locked=”off” global_colors_info=”{}”][et_pb_column type=”4_4″ _builder_version=”4.25.1″ _module_preset=”default” global_colors_info=”{}”][et_pb_heading title=”Brand Management Project” _builder_version=”4.25.1″ _module_preset=”c33f07d9-41e0-421a-8799-5799df695cce” title_level=”h2″ title_font=”Playfair Display|Playfair Display_weight|||||||” title_text_color=”#0e0c19″ title_font_size=”50px” title_line_height=”1.2em” custom_margin=”||10px||false|false” title_font_size_tablet=”28px” title_font_size_phone=”20px” title_font_size_last_edited=”on|phone” locked=”off” global_colors_info=”{}”][\/et_pb_heading][et_pb_heading title=”Rebranding a Struggling Sports Brand” _builder_version=”4.25.1″ _module_preset=”f0c675ea-2574-4d0e-b725-30f8550a8550″ title_level=”h4″ title_font=”Source Sans Pro|Playfair Display_weight||on|||||” title_text_color=”#003566″ title_font_size=”14px” title_letter_spacing=”1px” title_line_height=”1.4em” custom_margin=”||10px||false|false” title_font_size_tablet=”13px” title_font_size_phone=”13px” title_font_size_last_edited=”on|desktop” locked=”off” global_colors_info=”{%22#003566%22:%91%22title_text_color%22%93}”][\/et_pb_heading][et_pb_image src=”https:\/\/images.unsplash.com\/photo-1552984418-b55abf780dd4?ixid=M3w1ODkyNzF8MHwxfHNlYXJjaHwyfHxzcG9ydHMlMjBicmFuZGluZ3xlbnwwfDB8fHwxNzYzOTE2NTA5fDA&ixlib=rb-4.1.0&fm=webp&fit=crop&crop=entropy&w=1080&h=600&q=20&dpr=2″ title_text=”1080×600″ _builder_version=”4.25.2″ _module_preset=”8249bb47-7bda-4c77-8a37-2a958f7a9826″ custom_margin=”30px||||false|false” border_radii=”on|6px|6px|6px|6px” global_colors_info=”{}”][\/et_pb_image][\/et_pb_column][\/et_pb_row][et_pb_row _builder_version=”4.25.1″ _module_preset=”default” global_colors_info=”{}”][et_pb_column type=”4_4″ _builder_version=”4.25.1″ _module_preset=”default” global_colors_info=”{}”][et_pb_heading title=”Project Overview” module_class=”ai_ignore_all” _builder_version=”4.25.1″ _module_preset=”ba4a6336-701f-47b8-bf5c-09da0ce28016″ title_level=”h3″ title_font=”Playfair Display|Playfair Display_weight|||||||” title_text_color=”#0e0c19″ title_font_size=”32px” title_line_height=”1.3em” custom_margin=”||10px||false|false” title_font_size_tablet=”22px” title_font_size_phone=”17px” title_font_size_last_edited=”on|phone” locked=”off” global_colors_info=”{}”][\/et_pb_heading][et_pb_text quote_border_color=”#ffc300″ _builder_version=”4.25.1″ _module_preset=”2c55a9c4-feed-423b-9edb-ae0b5b365cac” text_font=”Source Sans Pro|Source Sans Pro_weight|||||||” text_text_color=”#3c3a47″ text_font_size=”16px” text_line_height=”1.75em” link_font=”|Source Sans Pro_weight|||||||” link_text_color=”#003566″ quote_font=”Playfair Display|Playfair Display_weight|||||||” quote_text_color=”#0e0c19″ header_font=”Playfair Display|Playfair Display_weight|||||||” header_text_color=”#0e0c19″ header_font_size=”72px” header_line_height=”1.15em” header_2_font=”Playfair Display|Playfair Display_weight|||||||” header_2_text_color=”#0e0c19″ header_2_font_size=”50px” header_2_line_height=”1.2em” header_3_font=”Playfair Display|Playfair Display_weight|||||||” header_3_text_color=”#0e0c19″ header_3_font_size=”32px” header_3_line_height=”1.3em” header_4_font=”Playfair Display|Playfair Display_weight|||||||” header_4_text_color=”#0e0c19″ header_4_font_size=”24px” header_4_line_height=”1.4em” header_5_font=”Playfair Display|Playfair Display_weight|||||||” header_5_text_color=”#0e0c19″ header_5_font_size=”18px” header_5_line_height=”1.4em” header_6_font=”Playfair Display|Playfair Display_weight|||||||” header_6_text_color=”#0e0c19″ header_6_line_height=”1.5em” custom_margin=”||||false|false” text_font_size_tablet=”15px” text_font_size_phone=”14px” text_font_size_last_edited=”on|phone” header_font_size_tablet=”40px” header_font_size_phone=”24px” header_font_size_last_edited=”on|desktop” header_2_font_size_tablet=”28px” header_2_font_size_phone=”20px” header_2_font_size_last_edited=”on|phone” header_3_font_size_tablet=”22px” header_3_font_size_phone=”17px” header_3_font_size_last_edited=”on|phone” header_4_font_size_tablet=”18px” header_4_font_size_phone=”15px” header_4_font_size_last_edited=”on|tablet” header_5_font_size_tablet=”15px” header_5_font_size_phone=”14px” header_5_font_size_last_edited=”on|desktop” header_6_font_size_tablet=”13px” header_6_font_size_phone=”13px” header_6_font_size_last_edited=”on|desktop” locked=”off” global_colors_info=”{}”]This project involved crafting a comprehensive rebranding strategy aimed at revitalizing the brand’s image. By focusing on innovative storytelling and modern design elements, we successfully repositioned the brand to appeal to a younger, more dynamic audience. Our efforts included a detailed analysis of current market trends and consumer behavior, resulting in a strategic plan that enhanced brand visibility and engagement.[\/et_pb_text][\/et_pb_column][\/et_pb_row][et_pb_row _builder_version=”4.27.4″ _module_preset=”default” global_colors_info=”{}”][et_pb_column type=”4_4″ _builder_version=”4.27.4″ _module_preset=”default” global_colors_info=”{}”][et_pb_button button_url=”https:\/\/annakato.me\/wp-content\/uploads\/2025\/11\/Brand-Managment-Group-Assignment_G2_Reebok.pdf” button_text=”View This Project” _builder_version=”4.27.4″ _module_preset=”default” custom_button=”on” button_text_size=”18px” button_text_color=”#FFFFFF” button_bg_color=”#003566″ button_border_radius=”100px” button_font=”Source Sans Pro||||||||” hover_enabled=”0″ global_colors_info=”{}” url_new_window=”on” sticky_enabled=”0″][\/et_pb_button][\/et_pb_column][\/et_pb_row][\/et_pb_section]<\/p>\n","protected":false},"excerpt":{"rendered":"

Explore a curated selection of projects that showcase my expertise in customer experience and brand management.This project focused on transforming the museum visit into an engaging and memorable experience by identifying key touchpoints and implementing innovative solutions to boost visitor interaction and satisfaction.This project involved crafting a comprehensive rebranding strategy aimed at revitalizing the brand’s […]<\/p>\n","protected":false},"author":1,"featured_media":0,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"_et_pb_use_builder":"on","_et_pb_old_content":"","_et_gb_content_width":"","footnotes":""},"class_list":["post-30","page","type-page","status-publish","hentry"],"_links":{"self":[{"href":"https:\/\/annakato.me\/index.php\/wp-json\/wp\/v2\/pages\/30","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/annakato.me\/index.php\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/annakato.me\/index.php\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/annakato.me\/index.php\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/annakato.me\/index.php\/wp-json\/wp\/v2\/comments?post=30"}],"version-history":[{"count":12,"href":"https:\/\/annakato.me\/index.php\/wp-json\/wp\/v2\/pages\/30\/revisions"}],"predecessor-version":[{"id":136,"href":"https:\/\/annakato.me\/index.php\/wp-json\/wp\/v2\/pages\/30\/revisions\/136"}],"wp:attachment":[{"href":"https:\/\/annakato.me\/index.php\/wp-json\/wp\/v2\/media?parent=30"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}