Selected Academic Projects from IE Business School
Anna's Academic Portfolio
Explore a curated selection of projects that showcase my expertise in customer experience and brand management.
Customer Experience Project
Improving the Museum Experience
Project Overview
This project focused on transforming the museum visit into an engaging and memorable experience by identifying key touchpoints and implementing innovative solutions to boost visitor interaction and satisfaction.
Brand Management Project
Rebranding a Struggling Sports Brand
Project Overview
This project involved crafting a comprehensive rebranding strategy aimed at revitalizing the brand’s image. By focusing on innovative storytelling and modern design elements, we successfully repositioned the brand to appeal to a younger, more dynamic audience. Our efforts included a detailed analysis of current market trends and consumer behavior, resulting in a strategic plan that enhanced brand visibility and engagement.